On the 10th of April 2011 the first official teaser trailer was released at Comic Con in London. Also the trailer for The Woman In Black was attached to some showings of the last Harry Potter film, Harry Potter and the Deathly Hallows Part 2 in July 2011. The main reason in my opinion this was used because Daniel Radcliffe who is the star of both these films is the main character in them. And Harry Potter fans would pay to go see him in another film. For this reason Daniel Radcliffe could sell this film all on his own. A brand new worldwide teaser trailer was then released in August the 17th 2011, 4 months after the release of the first teaser trailer. The first official teaser poster for The Woman In Black had been released on the 24th of August 2011, a week later than the first worldwide teaser trailer. This poster was only marketed in the UK. October 14th was The Woman In Black's first full UK trailer appearance, this showed a full 2 minute trailer of the film with more and more footage to wet the audience's appetite for the film. 8 months later Momentum Pictures released The Woman In Black's first official theatrical trailer on 11th of January. Shortly before The Woman In Black was released on the 12th of March 2012 a book had been released with Daniel Radcliffe the main star of the film on the front of it. This was to enhance the marketing and synergy on their part.
First Teaser Trailer:
First Official Trailer:
First Theatrical Poster for The Woman In Black:
Other Posters:
The Woman In Black Book Front Cover:
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