Development of Film Trailers

Trailers have developed since the 1930's drastically, technology has improved so therefore trailers have become more advanced, with a faster pace, with a louder and clearer soundtrack and with minimum voice overs. An example of how trailers have developed is Walt Disney's Snow White and the Seven Dwarfs. The trailer for this film was first aired in 1937 and was one of the first film trailers that had ever come out. This trailer showed part of a review from 'Time Magazine' and Walt Disney showing figures of the Seven Dwarfs and describing who the characters are, explaining that their characters names are based on their personalities. There is no actual clips from the film only single still cells. Film trailers have developed because of the technology available to these film companies. As time as passed since the 1930's to the 21st Century technology has become more advanced and film trailer companies can include more special effects which can be used as a lure, luring the audience to see their top budget film. With the technology available to film trailer companies they can create a film trailer which in the opinion of some viewers is better than the actual film. With the technology we have today we only have to watch a trailer from the 21st Century to see how drastic the change in technology is. The two examples of film trailers are 'Snow White and the Seven Dwarfs' from 1937 and 'The Dark Knight Rises' from 2012.

Snow White and the Seven Dwarfs (1937): http://www.youtube.com/watch?v=t1mEHEgDehg
The Dark Knight Rises (2012): http://www.youtube.com/watch?v=g8evyE9TuYk

As we can see there is a massive change in the way trailers were made in the 1930's and the 21st Century. Compared to Snow White the Dark Knight has one voice over were a women who we cannot see says "Theres a storm coming." The Dark Knight Rises trailer has short snipits from the film were they have jump cuts from one scene to another very quickly so they are not revealing to much information about the film in the trailer. They use special effects such as explosions and a plain breaking apart and with the technology available to film trailer companies they have the technology to create these effects and draw the audience in to watch the film.